Bing approached us with one goal: completely redoing their biweekly newsletter. We sat down and thought of the layout of the newsletter to ensure we could fit more content in a way that was visually appealing and not overwhelming.

Due to the nature of this email, each email was highly conceptual--every one required a creative brainstorm to determine currently-relevant content, an editorial content calendar, and over 50 possible search engine links. Oh, and the actual copywriting, too.

The Bing branding was fun, human and designed to be inquisitive, while also showcasing how Bing could assist any planning efforts via link suggestions--creating the perfect night out, surviving winter, spring cleaning and so on.