CIGNA healthcare approached us with various digital creative needs, including websites, landing pages, banner ads and various email streams. 

They also came equipped with their brand-spanking-new branding, which was centered around "GO YOU. GO CIGNA". It required a very finessed tone and striking visuals, and CIGNA hadn't yet worked with outside agencies to roll it out to external communications. I worked closely with the internal marketing team at CIGNA to deliver copy that embodied that essence, while also delivering all appropriate information as needed.